Target Markets

"ADS" seeks to serve the poorest of the poor initially in the rural areas of Eastern Uttar Pradesh. Landless are often involved in daily wage labor, these poor families have no assets or savings to fall back on during times of crisis.

Access to capital during emergencies and to start and development of small enterprises is available only from village moneylenders who charge high interest rates, as high as 10% monthly. “ADS” specifically would target the women of these families those are currently engaged in some income generating activity, as well as poor housewives who are not currently working but who show interest and initiative in joining the program and starting a small activity on their own.

It is “ADS” belief that empowering all adult members of the family to become economically active will make a significant contribution to the socio-economic development of poor families.


Income-generating Activities


  • Commercial/ processing and manufacturing activities such as seasonal fruit and vegetables, sari weavers, small grocery store, making and selling sweets, making and selling handicrafts, cobblers, local cigrates etc.

  • Service Activities such as transportation via cycle rickshaw, push cart, donkey or horse.

  • Animal husbandry such as chickens, goats, cows, buffalos, pigs, birds.